Good writers are those that can kindle and sustain the interest of the reader; likewise a good website is one which can entice customers and make them want to stay and shop. Good web pages make great websites and with a little effort, you can create one that will be the envy of many.
When you enter a website, you don't want to wait an eternity for the pages to open; they should load quickly and give you what you are looking for without you having to poke around. Slow loading pages are a pain in the neck and enough to put off the most patient of users. For today's 'immediate' consumer, speed is the essence.
Web pages should be easy on the eye-- using the wrong color background and wrong color font can drive people crazy. Colors are very important and your choice of color is going to determine whether the user intends staying around or no - for instance, a white background and black color font can never go wrong-- ideally, backgrounds should be light in color, while fonts should be darker. Remember, your Web color scheme is symbolic of your personality.
Navigating around the site should be easy and simple. There must be clear direction telling visitors where to go when they want something. When people visit a website, they expect a lot of things but there are always a few things that all visitors will benefit from-- focus on these to give them a helping hand and get them going.
The website must answer all visitor questions, better still it should anticipate these and have the answers ready. Products and services should be easy to locate-product details should be readily available- in short, everything that the visitor is likely to want should be at hand. Anything short of that is sure to put them off.
In this multi-device and multi-channel age, engaging prospective customers and helping them stay connected through their preferred means of communication is essential. Regardless of whether they choose social media or e-mail, the website must motivate them to return again and again till they convert.
A good website will guide traffic gently to where it ultimately wants people to land up; this will take a little coaxing, a lot of convincing and a lot of clarity. People who enter the website want to be led and don't want to spend time thinking. A great website will help people make up their minds.
When we were in school and started writing essays—the golden rule was to ensure that the introduction was written interestingly enough to catch the eye of the teacher. The same logic applies to Web pages; they should have enough on the first page for visitors to want to read further and continue reading.
Images always lend flair to websites but be sure to resize the image and optimize it before uploading. Many a time good Web pages become average because of image sizes.
There should be no ambiguity while writing—you must remember that websites are global and open to the public. There must be clarity in dates and times, there should be no spelling or grammar errors (this will put off the everyday visitor); for the people who read Web pages are generally rather intolerant about such mistakes.
Ensure that all the links you provide –actually work; there is nothing as frustrating as a broken link. Last but not least, see that your pages have contact information, as people are going to want to contact you.
Creating a website is easy, but getting up a good website needs some time and effort, something that will pay in the long run.
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