Social Media Considerations for Executives

Collaboration, talent management, employee engagement, and administration-these are all important considerations for world-class leaders in the business industry.  Modern leaders must empower their employees to become evangelists for their own firms on social media platforms. This way, every people in the company can work together to help customers, attract talent, build the brand, and give a personal face to the company. All of these four factors are just external advantages through the effort of the social media leaders who are more personally bonded and engaged to the company. These employees might come from anywhere in the business organization from line personnel, interns, product leaders, managers and to executives.

Social media is popularly used as a brand-oriented and customer set of tools. With the evolution of technology, social media is offered as a modern solution for organization’s internal effectiveness. When governance and strategy are integrated with social media platforms, they can highly impact your organization. A business organization that fully embraces the use of social media can engage more employees to generate more business sales.

What you should know about modern consumer?

Arming the sales force with social media weapons are made in response to the behavior of modern consumers nowadays.

ü  Modern consumers use public search engines as their initial point of company or product discovery.

ü  Modern consumers are being influenced by social media when it comes to the decision-making process.

ü  Modern consumers use discussion groups and topical forums to inform purchase decisions.

ü  Modern consumers use customer's reviews as source of information.

ü  Modern consumers publish their product experience to prevent other from same experience.

Indeed, the business market is changing.  As company executives, you must know your customers well to create engaging experiences not transactions. With this, you can make a culture of empowerment. However, there still many companies that do not establish specific policies in enforcing social media due to lack of employee training and engagement. No doubt why many executives choose to avoid this kind of issue. Now that they come to realize the real essence of social media considerations, company executives are formally engaging their employees with improved social media policies.

On the other hand, the combination of mobile devices and modern technology with the changing employee needs offers significant challenge to any organization. According to a survey, about 76% of companies in the U.S used LinkedIn’s registered users for recruiting. It's so obvious that social media tools transform the way people work. It is important for Human Resource personnel to fully understand the use of these tools to know the risk and opportunities they may offer to an organization.  In fact, most  HR  departments are utilizing social media platforms like LinkedIn not just to connect with clients but also to look for potential candidates for employment. Since most of the applicants now are examining your company through online, you are given the chance to look at them too.

Clearly, social media is redefining how businesses innovate by creating connections. Different organizations now have the capability to use social media networks to target broad scope of external audience across the globe that they never reach before.