The Internet has conquered the entire world within a few
years so that the world has shrunk into a global pool offering myriad
activities. People can do a numerous things using internet such as shopping,
trading, learning, gaming, entertainment and what not. People can even
socialize through various social networking platforms in order to expand their
social circle; or just to get in touch with nears and dears one.
In such a scenario, social media platforms like Pinterest
are gaining popularity to the extent that more than 70 million people are using
it worldwide. More than 70% of the users claim that they use it for getting
inspiration about the latest trends and what is the best thing to buy. If a
company is marketing on this site, it is very likely the business will usher to
bring in a lot of prosperity. It is important to note here more than 80% users
on Pinterest are women. The site is a forum for the latest happening is
visually very appealing and striking. It can be regarded as a novel approach to
replace flipping the magazines and books in order to get acquainted with the
latest trends related with the décor, wedding, and fashion.
This platform is indeed the best place to share the news
about the latest products in order to enhance the business avenues. In this way
it can be regarded as a gold mine, which would generate enticing gains.
Following approach will help in gaining new clients:
● In order to gain new clients the first
approach is to offer coupons. Coupons are actually the hottest trend on the
Pinterest. The word such as free, discount, great deal have also attracted the
customers and with this approach, success in ensured. Any type of coupons such
as store coupons, group coupons or online coupons will always results in
increasing sales and attracting clients. And if coupons are combined with the
visuals the results will be surely awesome.
● SEO, Search Engine Optimization: In
order to make the site and the product stand out in every respect, SEO tactics
should be incorporated. This includes including the proper keyword in
“about us” section, optimization of the company’s user name, including the
links back to the company’s website, using the pinboard names which reflect the
keyword; using a hash tag in pin description ( i.e. a word or two behind the
symbol #, that categorizes the topic); and wise use of the pin descriptions.
● Rich pins: The rich pins enable to
include a lot of details which is automatically updated. For instance, the rich
pins feature updates the details about the product availability, prices etc.
and it is mobile friendly.
● Contests: Contests are the amazing
approach to get connected with the clients and to gain enormous repins, likes
and shares.
● Promotion: It is very important to cross-promote
the site up sing the options Pin it Button and Pinterest Tab.
No doubt, Pinterest platform will help in promoting
business and will help in gaining new clients. But the right approach in
marketing can only help to present the product nicely on a platform which is
used by more than 70 million people; in order to generate numerous likes,
repins and sharing; helping to attain sumptuous profits.
No comments:
Post a Comment