Do you need an ad campaign video for your brand, website
or upcoming event? Creating it yourself using online tools and a camera with
high capabilities is more personalized, rewarding and satisfying!
With the availability of faster bandwidth speeds, videos
are now huge part of the online industry. Come to think of it, online users
watch YouTube videos for more than 6 billion hours each month and 100 hours of
uploaded videos every minute. With these huge numbers, video is indeed a fastest
growing trend in digital marketing. Knowing this market reality, all size of
businesses is taking advantage of video to inform and entertain their target
audience. When done right, videos are effective way to promote your brand and
convey your message in a more credible and engaging way. To make the most of
video advertising, you should know the several video formats which you can
choose from. You may combine some of these formats according to your needs.
Five Common Types
of Video Formats
1.
Demonstration.
A demo video is a helpful method if teaching a specific task like how to
assemble a certain gadget or you want explain a process like how to bake a
cake.
2.
Product
Story. A product story is often use in a commercial videos. The flow of the
story is scripted with live actors.
Nowadays, storytelling is an effective way to convince your customers.
3.
Interview.
This video format is appropriate for company employees or company owner to
explain what makes your business or products different from your competitors.
In an interview makes sure to mention what you can offer to your customers.
4.
Animated.
Animations are great way to illustrate concepts and create a light-hearted feel
for businesses. If your target audience are children, then animated video is
more interesting.
5.
Mixed
Format. Combination of video formats is more engaging and informative. You
can use this video format in any video project.
Things to Consider in Making Video
ü Use Online Tools
There are five effective tools
in the online market today that can be utilized to create great videos without
installing any software such as Pixorial, Animoto, WeVideo, PowToon, and Wideo.
Spend some time to get to know your tools. Know the ins and outs in order to
avoid frustration.
Viewers will pay attention on
high quality videos. Use a professional camera and other important equipment such
as backdrops, stands, lightning, and microphones. Better to hire a producer if
you have extra budget to have a top-notch business video. Do not just upload
your video on YouTube. Make sure to use important keywords in your video
content so that people can find you. Create a QR code that will lead your
visitors to the video page, host it on your own website, and get social media
exposure.
ü Use premium video templates and themes
If you want to showcase an
amazing video, you need to use great themes with professional support and
modern features. There are lots of responsive themes in the Internet suited for
photographers, artists, business, e-commerce, etc. If you are creative enough,
you can make a great video on your own that promotes your brand.
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